Digital Marketing Specialist
I translate big-picture visions into actionable, full-funnel marketing systems that drive growth
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10+ Years Experience
Across varied industries
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15% Demand Growth
In paid lead acquisition
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$200M+ Annual Revenue
Generated for industry leader
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500% Social Growth
For national industry leader
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25% MoM Growth
In organic lead acquisition
Marketing Expertise
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Brand Strategy & Integrated Marketing
I develop brand strategies rooted in clear positioning and compelling storytelling, translating business goals into cohesive narrative frameworks and integrated campaigns that scale across channels and teams.
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Demand Generation & Lifecycle Marketing (CRM)
I lead full-funnel demand generation through integrated acquisition and CRM programs, building lifecycle journeys that improve lead quality, increase conversion, and drive revenue.
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Performance & Growth Marketing
I drive digital growth through performance marketing, CRO, and continuous testing, optimizing funnels and media strategies to improve efficiency, increase lead volume, and deliver measurable revenue impact.
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Content Strategy (SEO/AIO + Brand Messaging)
I build content strategies that combine SEO/AIO-driven acquisition with strong brand messaging, creating scalable, multi-channel content systems that drive organic growth, engagement, and conversion.
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Creative Direction & Campaign Execution
I lead creative direction and campaign execution by aligning teams and agencies around clear briefs, messaging frameworks, and production workflows that enable high-volume, high-quality content delivery.
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SEO, AIO & Local Search Strategy
I develop SEO, AIO, and local search strategies that improve visibility and rankings while optimizing on-site content and UX to increase organic leads, bookings, and conversion performance across multi-location markets.
CASE STUDY | ALL ACCESS SERVICE LAUNCH
The Challenge
Launch All Access, a new offer designed to improve member retention and new membership sales. The challenge was to quickly communicate its value, create awareness across multiple touchpoints, and convert interest into bookings and memberships.
The Goal
Announce and position All Access as a high-value offer to drive organic demand and bookings.
My Role
Integrated Marketing & Content Strategy Lead | I owned the launch strategy from end-to-end in messaging, channel planning, asset development, and content execution. I partnered closely with marketing and content teams, cross-functional teams, and personally wrote the launch blog post.
The Strategy
Build and coordinate a full-funnel launch designed to reinforce the same value proposition across every customer touchpoint. Each channel played a specific role in awareness, education, or conversion while maintaining consistent positioning and messaging.
The Execution
I led campaign messaging and positioning with the marketing team, developed an integrated asset plan with the creative team, and owned the execution of the launch blog post while aligning timing and creative across organic and paid channels.
The Results
Outperformed lead goal metrics for first week and drove memberships sales within first month of launch.
CASE STUDY | “DISCOVER EFFORTLESS WELLNESS” CAMPAIGN
The Challenge
As competition in wellness continued to grow, StretchLab needed to move beyond being seen as an occasional recovery option to increase demand and drive revenue.
The Goal
Increase demand and support revenue by shifting brand perception from “nice-to-have” to wellness necessity.
The Strategy
Our marketing and creative team launched a fully integrated campaign designed to reinforce the idea of effortless wellness across every customer touchpoint.
My Role
Integrated Marketing & Content Strategy Contributor | I supported campaign strategy and execution across channels and personally led the SEO-driven blog content strategy and creation for the campaign.
The Execution
For this campaign, I wrote a long-form blog post focused on the concept of effortless wellness. I conducted keyword research to identify high-intent and adjacent search terms related to our strategy objective, ensuring the content aligned with what consumers were actively searching for.
This allowed the campaign to not only drive short-term awareness, but also capture ongoing organic demand well beyond the launch window.
My contributions included:
Keyword research and topic validation
Writing and publishing the blog post
Designing solution-driven graphic for inclusion in blog post
Aligning blog messaging with campaign positioning
Supporting distribution through multiple channels
The Results
Month-over-month website traffic increased, directly attributed to the blog post
Blog continued to drive consistent traffic throughout the year, extending campaign value and establishing itself as a long-term acquisition asset
Improved organic discovery for wellness-related searches aligned with brand positioning
CASE STUDY | ESTABLISHING STRETCHLAB AS AN INDUSTRY LEADER
The Challenge
Assisted stretching was a growing wellness trend, but most consumers didn’t clearly understand its benefits or how it differed from traditional stretching or massage, creating a friction in the funnel that limited both lead volume and membership conversion.
The Goal
Increase qualified lead volume and improve funnel confidence and conversion.
The Execution
One tactic I spearheaded was an educational series focused on mobility, recovery, and stretching science.
This series started as a long-form Youtube series that I directed and edited while testing similar content across other channels. Performance insights enabled us to adapt this series into a more optimal format and channel that allowed us to nurture leads, increase touchpoints, and directly support revenue.
The Strategy
Our marketing and creative team built a content ecosystem designed to attract, qualify, and nurture demand.
My Role
Integrated Marketing & Content Strategy Lead | I helped design and execute a content-driven demand generation strategy that used education as the primary lever to move prospects from awareness to action.
The Results
By the end of 2022, StretchLab achieved majority share of voice in the category and was established as the fastest-growing assisted stretching brand.
Meet Your Next Digital Marketing Partner
Hi, I’m Gabriela! Feel free to call me Gabi. I’m a growth-focused marketing leader with 10+ years of experience driving demand, revenue, and brand growth for national and multi-location organizations. My specialty is blending brand strategy, creative direction, and performance marketing to build full-funnel systems that connect storytelling with measurable results.
My blended marketing experience, combined with a multi-frame, forward-thinking approach, allows me to turn complex, multi-channel marketing into scalable, repeatable growth engines. As a result, I’ve consistently elevated brand visibility while delivering sustained, data-driven results.
